Beranda > Web Development > A Website Without Online Marketing: A Fruitless Tree

A Website Without Online Marketing: A Fruitless Tree

Nowadays, many people save money to quit their day jobs in hopes of achieving their own customized version of the American Dream by starting what is commonly known as an e-commerce business or a “dot com” venture. They then proceed to spend the savings of their labor on great looking, functional and hopefully practical websites. However, a large percentage of such venturesome warriors that take the initiative to quit a steady job and embark on the bumpy road of e-“self employment” do not end up reaping the fruits of their courage.

The initial phases of website development both financially and emotionally drain the average venturous individual to a point that at the end of the process they are impatiently waiting for miraculous profit to be pouring their way. In reality, this seldom happens since there are thousands of such individuals both from the past and the present on the very same path striving to prosper. In order for a website to be profitable, it would have to contend in the race for traffic against hundreds of thousands, or even millions of competitors.

It is possible to attract visitors to your website via countless means however the best and the most efficient are what have been rounded up under the roof of Online Marketing. Online or Internet Marketing addresses the concerns of all those website owners that are astounded at the low returns on their investments. It helps strategize a plan to increase the popularity and traffic of the website and tackle the issues of low profits. The most important aspects of Internet Marketing are as follows:

  • Spreading the Word: Since other online venues require a relatively longer initial period of time to yield results, it is quick and efficient to spread the word about your website via submitting articles and news releases to be published. An informative and useful article will intrigue other website owners to syndicate the article hence exposing your website to the visitors of their own websites. On the other hand a carefully prepared news release if published at the right time will drive major media publishers to run stories on your website which in turn will expose your website to a very wide base of potential visitors and in turn converted customers.
  • Networking: Propagating the word about your website is a great way to jumpstart your internet marketing campaign, however you need stability from within to be able to sustain your website’s popularity. By partnering or simply having a relationship with websites in and out of your industry you will be able to increase your website link base and provide a one-stop solution for your visitors. You can achieve this by being an active participant in online forums, chat sessions and even seminars not to mention offline venues such as business mixers and conferences.
  • Search Engines: Once you have created an initial surge of visitors via press releases and worked on networking to maintain your traffic, your website will be seasoned and ready to benefit from a very precious medium that lets targeted visitors come to you rather than you going after them. Search engines are inundated with searchers looking for products and services in virtually every single industry and category imaginable. By using keyword popularity tools you can find out approximately how many people search for keywords relevant to your website on a daily basis. Once you find the keywords that would bring valuable visitors to your website, then you can target them by optimizing your website. This process is referred to as Search Engine Optimization which will be discussed in much more detail in future articles.
  • Refining the User Interface: Refining the User Interface is certainly one of the most ignored yet extremely important aspects of owning and operating a website. You can be getting hundreds of unique visitors on a daily basis to your website yet making less profit than a direct competitor of yours with half the traffic. The secret lies in your user interface consisting of elements such as forms, navigation, contents, links, buttons, customization, localization and more. By using these elements in the correct places and at the correct time and constantly monitoring your visitor retention and conversation rates, you can not only increase your conversation ratio and therefore your profit but also maintain a larger visitor base potentially creating word of mouth and return business.

The above are the main areas in which you have to be active in order for your online marketing campaign to be successful. However it is sometimes not possible to achieve the best results in all areas without rigorous research and extensive training. This is where internet marketing firms come to your help in devising and implementing a successful campaign. Internet Marketing is virtually the only way to turn your investment of time, patience and money into measurable profit that could get you closer to achieving your goals and fulfilling your dreams. This is why I invite you to read my future articles where I will be providing more detailed information on each of the above categories as well as information on how to find do-it-yourself information and shop for internet marketing services.

Kategori:Web Development
  1. Juni 13, 2013 pukul 6:08 pm

    Thank you so much for this. I’m a writer coming from Mount Mckenzie, Australia and what I just read here on wordpress.com could not be said much better. Reading through this article kinda reminds me of my first roommate, Shelby. He incessantly kept preaching about this. I will definitely send these ideas to him. I’m certain he will have a good time
    reading this. I appreciate you for posting this.

  2. Juni 26, 2013 pukul 6:45 pm

    You need to be a part of a contest for one of the highest quality sites online.

    I am going to highly recommend this website!

  3. Juli 15, 2013 pukul 6:39 am

    Hey! This is kind of off topic but I need some
    advice from an established blog. Is it tough to set up your own blog?

    I’m not very techincal but I can figure things out pretty fast. I’m
    thinking about creating my own but I’m not sure where to begin. Do you have any tips or suggestions? Thanks

  4. Juli 18, 2013 pukul 12:45 am

    I have been exploring for a little for any high quality articles or
    weblog posts on this sort of area . Exploring in Yahoo I ultimately stumbled upon this web site.

    Reading this information So i am glad to show that I have a very excellent uncanny
    feeling I found out exactly what I needed. I most unquestionably will make certain to don?

    t disregard this website and provides it a look on a constant basis.

  5. Agustus 6, 2013 pukul 10:58 am

    My partner and I stumbled over here coming from a different
    page and thought I might as well check things out. I like what I
    see so i am just following you. Look forward to
    going over your web page for a second time.

  6. Oktober 31, 2014 pukul 6:27 pm

    Admiring the hard work you put into your website and
    in depth information you offer. It’s good to come across a blog
    every once in a while that isn’t the same old rehashed material.
    Wonderful read! I’ve saved your site and I’m including your RSS feeds to my Google account.

  1. No trackbacks yet.

Tinggalkan Balasan

Isikan data di bawah atau klik salah satu ikon untuk log in:

Logo WordPress.com

You are commenting using your WordPress.com account. Logout / Ubah )

Gambar Twitter

You are commenting using your Twitter account. Logout / Ubah )

Foto Facebook

You are commenting using your Facebook account. Logout / Ubah )

Foto Google+

You are commenting using your Google+ account. Logout / Ubah )

Connecting to %s

%d blogger menyukai ini: